Global beauty brand, L’Oréal, selects ‘cloud enabled' WMS to improve fulfillment
A l’occasion de sa réunion financière annuelle, L’Oréal a dressé le bilan de sa stratégie digitale. L’e-commerce a encore fortement progressé et représente désormais 8% du chiffre d’affaires du groupe.
The world’s leading beauty company, L’Oréal, has chosen to implement Manhattan Active® Warehouse Management, a global, scalable and agile SaaS-based solution. The first implementation is due to launch by mid 2021, with worldwide deployment across L’Oréal’s distribution centres expected by the end of 2023.
Manhattan Active Warehouse Management is a cloud-native, SaaS, enterprise-class warehouse management system. Leveraging the cloud-based, enterprise-class warehouse management platform, L’Oreal intends to unify every aspect of distribution.
The solution is entirely built on microservices, enabling higher degrees of speed, adaptability and ease-of-use within the company’s distribution centers. Because it is cloud-based, no upgrades are needed.
“L’Oréal’s global network of fulfilment centres plays a significant role in making sure the right products reach consumers at the right time, with as little impact on the environment as possible. With Manhattan Active Warehouse Management, we have a solution that will improve our agility through the digitalisation, efficiency and productivity of our distribution centres,” commented Francisco Garcia Fornaro, group supply chain director at L’Oréal.
Like nearly all major global brands, L'Oréal has data on its consumers, but that data lives in a variety of different buckets that include its websites, apps, open web, commerce, customer service, among other areas.
Manhattan Active Warehouse Management is the world’s first cloud-native enterprise-class warehouse management system capable of unifying every aspect of distribution, and never needs upgrading. Crafted entirely from microservices, this latest offering in the company’s suite of cloud-based Manhattan Active Solutions will usher in a new level of speed, adaptability and ease of use within L’Oréal’s distribution centres.
Henri Seroux, senior vice president, EMEA at Manhattan Associates continued: “We are so excited to have passed the rigorous global selection process and to be able to bring the innovation, scalability and agility of our cloud-native Manhattan Active Warehouse Management solution to L’Oréal’s global supply chain network.”
“The planned worldwide roll out starts with Europe. With the Manhattan services team delivering the full-scale implementation, we will showcase the end-to-end capability we can offer multinational, industry leading brands like L’Oréal,” finished Seroux.
