Amazon’s Prime Day will be very different this year, and sellers are bracing for chaos

KEY POINTS

  • Amazon postponed its annual Prime Day shopping event to Oct. 13-14 as a result of the pandemic.

  • Online shopping remains strong heading into the holidays and analysts expect Prime Day sales will top last year’s event.  

  • But a mid-October Prime Day could still result in some snafus, since third-party sellers face limits on the amount of goods they can ship into Amazon’s warehouses.

Men work at a distribution station in the 855,000-square-foot Amazon fulfillment center in Staten Island, New York.

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