How 6 chains expanded pickup during the pandemic
Walmart and Kroger, have taken advantage of a large click-and-collect footprint while others have scrambled to expand the increasingly popular service.
For grocers and consumers alike, pickup has become the preferred e-commerce service during the pandemic. Shoppers enjoy the convenience and familiar routine of driving to their local store — not to mention the fee-free fulfillment a few large chains have implemented — while retailers appreciate the favorable profit margins compared to delivery.
Some chains, like Kroger and Walmart, have been able to leverage an already sizable pickup footprint, while others have scrambled to implement it at their stores. Companies have added pickup spaces and time slots in recent months. They're also evaluating ways to make the service faster and more convenient for shoppers while making fulfillment more efficient.
