Hot Retail Technology - Electronic Shelf Edge labelling (eSEL)
Dutch co-operative supermarket chain PLUS Retail has placed a follow up order for an on-going project involving the deployment of Pricer’s electronic shelf label (ESL) platform in its 265+ stores.
The aim is to have all stores up and running with the tech before the end of Q1 2021.
Dutch #supermarket chain @PLUSretail takes their #ESL platform to the next level with #PricerPlaza. Together with highly reliable labels, long battery lifetime and Instant Flash capability it lays the foundation for advanced use cases.
— Pricer (@PricerAB) October 20, 2020
👉https://t.co/7HFnHzQzqV#retail #grocery pic.twitter.com/3CcnuFNRCV
Carrefour
In June, Carrefour announced plans to deploy Pricer’s ESL system at 43 of its hypermarkets in France.
Contract value is approximately SEK 50 million and deliveries are expected to be completed during 2020. Carrefour is an existing Pricer customer.
Asda has rolled out an electronic shelf edge labelling (eSEL) solution at its Stevenage innovation store.
James Sands, Project Manager - Tech Store at Asda, said in a LinkedIn post: “It’s taken just over a year and has probably been the most challenging project I’ve delivered, but after five nights of installing we now have a fully integrated eSEL solution across 22,000 lines in our innovation store.”
