Food-X Technologies CEO Peter van Stolk on How to Make Grocery E-Commerce Profitable

Is it possible for grocers and markets to offer delivery at normal prices to consumers? Unfortunately, razor-thin gross margins along with high costs of additional labor and fleets make it extremely difficult to do so profitably. Even Amazon.com, Inc. appears to offer grocery deliveries at a loss – which is only manageable because it generates profits in other parts of the company. That’s according to Peter van Stolk, CEO of Food-X Technologies, a technology company that helps brick-and-mortar grocers introduce an e-commerce offering and still earn a profit on sales. In an interview with IPO Edge, Mr. van Stolk explains how his model works and why e-commerce can help keep consumers safe during the ongoing coronavirus pandemic.