Is Your E-Commerce Website Ready For A Sales Surge?

While overall retail sales are down right now (there’s been a 21.6% decline from April 2019 to April 2020), online sales are bucking the trend. The NRF reports a 21.2% rise in online and other non-store sales over the same time period.

Chances are e-commerce sales will continue to climb as consumers wary of Covid-19 increasingly turn to the web to make purchases rather than shop in-store. But that means retailers and e-tailers need to make sure their e-commerce sites are in tip-top shape.

To find out what you need to know, I talked to Matthew Lane, Business Development Manager at Straight North, an internet marketing company that provides SEO services and PPC management; and Jonathan Ryskamp, co-founder of ThemeSupport.net, a leading third-party provider of support for WordPress themes.