Online grocery order value peaks in August
Dive Brief:
Average order value for online grocery hit a record high of $95 in August with active shoppers placing an average of 1.6 orders a month, according to the latest grocery shopping survey from Brick Meets Click and Mercatus.
Consumers are showing consistent reliance on online grocery services. About 75% of customers are “extremely” or “very likely” to repeat a purchase with their most recent online grocery service provider again within 30 days.
The monthly survey also found that delivery and pickup sales totaled $5.7 billion in August, down from a peak of $7 billion in June, as shoppers become less worried about the virus.
