Kroger contemplates the opening of the first Ocado robotic fulfillment center
That’s the heartfelt sentiment of Rodney McMullen, CEO of the US’s largest supermarket chain by revenue, Kroger, as he contemplates the opening of the firm’s first fulfllment center operated by partner Ocado. In common with the likes of Tesco in the UK, Kroger has been on the frontline of the COVID crisis, supplying as it does essential goods and services to keep the nation afloat.
Unlike Tesco or other European providers, US supermarkets have not been as advanced in their omni-channel strategies and the pandemic has forced an acceleration of effort. That said, Kroger has had a clear roadmap for transformation and had been delivering on that prior to the pandemic. McMullen says: