Online retailer Very launches 'stockless fulfillment' model with Adidas and Reebok

Online retailer Very, which is operated by The Very Group, has launched a stockless fulfilment model with adidas and Reebok.

The integration, which means some products will be shipped directly from adidas and Reebok to Very customers, delivered the retailer’s biggest ever drop of new product lines.

Plans are afoot to scale up this model over the next few months to cover more brands including Quiz, Lacoste, Kickers, Berghaus, Speedo and Ann Summers.

This would involve implementing new in-house technology platforms, integrated with external platforms, including Oracle Retail Merchandising Cloud Service and IBM’s Sterling Order Management, which are built on an open API integration framework.

Stockless fulfilment will play a key role in expanding the range of products already stocked and processed at Skygate, Very Group’s automated fulfilment centre in the East Midlands. This follows the recent extension of next day delivery cut off for customer orders to 10pm.

Tom Goulden, Retail Product Director at The Very Group, says: “With online retail more competitive than ever, it’s vital that we offer the greatest possible choice and flexibility at every stage of the customer journey.”

“Working with brands in this way allows us to offer a much greater range of products and is already demonstrating how it can drive sales and add customer value.

Annual results have landed!

With Very retail sales +24.9%, we hit record group revenue of £2.3bn.

And who’s our CEO Henry most proud of? It’s our colleagues, who "consistently delivered for our customers while adjusting to new ways of working”https://t.co/mstTWnCQs2 pic.twitter.com/SpF9gMTVqL

— The Very Group (@TheVeryGroup) October 19, 2021

He concludes: “Integrating our fantastic new in-house tech platforms with best-in-class external platforms is the next exciting step for us and will give Very a truly contemporary retail tech stack.”

“This will set us up well for the future by opening doors for us to work with more categories and brands in an improved way.”