Why Amazon Fresh stores will likely rock a few boats
When the first Amazon Fresh store opened, it was tempting to discount its ability to impact the market because it looked a lot like a traditional supermarket.
Now that we’ve had the opportunity to study these stores and shop the ones open in Illinois, we’re in a position to talk about what grocers will be up against and to offer some ideas on how they can deal with this new competitor – one that appears to offer a dual threat to both online and in-store business.
