The Psychology Behind Warehouse Automation

Fundamentally, the human brain is not designed to perform the same task repeatedly with no end in sight. Instead, humans are wired to perform a task in a burst before beginning to either think about another topic or get pulled by something that catches their eye. This could be as small as a gust of wind outside your window, colleagues talking in the other room or, most likely these days, the buzzing in our pockets from a cell phone. As a whole, we desire to perform tasks that have some variety. Maybe one hour, we’re doing a repetitive task, but for the next two hours, we’re problem-solving—ultimately providing both sides of our brain with the chance to flex.