Digital transformation
Online grocery demand has reached heights in 2020 that many didn't anticipate for years down the road. At the same time, evolving consumer demands and app technology are pushing grocers to rethink in-store merchandising, as well.
The common thread across both channels is an accelerating push for improved personalization. Especially as competition increases not just in food retail but across industries, retailers need to find ways to make their products relevant for their shoppers in a cost-efficient manner.
In this trendline, we look at a few of the ways grocers are addressing personalization across their stores and online platforms. This includes membership programs, which offer customized offers as well as services in an effort to secure shopper loyalty, as well as digital marketplaces that offer a wealth of choices not found in stores. We also look at in-store technology like Sally, the robot that makes custom salads at the touch of a few buttons.
As grocers seek to hold onto the meal dollars they gained during the pandemic, look for personalization to weave its way into many facets of their operations in the years to come.
Jeff Wells - Senior Editor at Grocery Dive
